Changelog

Stay up to date with the latest features and improvements to FirstQuadrant.

Week 29, 2025
macOS and Windows apps

macOS and Windows apps

July 20, 2025

We're excited to announce the launch of our native desktop applications for macOS and Windows! You can now access all of FirstQuadrant's powerful AI-driven sales automation features directly from your desktop, without needing a web browser.

Week 28, 2025
New onboarding

New onboarding

July 13, 2025

Getting started with FirstQuadrant is now more intuitive than ever. We've shipped a new onboarding process with a seamless step-by-step flow that guides you from registration through billing and setup

Week 27, 2025
AI suggestions

AI suggestions

July 6, 2025

FirstQuadrant now proactively helps you discover important contacts with intelligent AI-powered suggestions. Whenever new contacts appear in your email or calendar events, you'll see actionable sugges

Week 26, 2025
Improved IMAP support

Improved IMAP support

June 29, 2025

We've improved how our system handles emails sent through IMAP-based accounts, which can sometimes be slower to update after sending. Previously, our system tried to double-check that a message was se

Week 25, 2025
Progressive web app support

Progressive web app support

June 22, 2025

FirstQuadrant is now a Progressive Web App! You can install FirstQuadrant on your desktop or mobile device and enjoy a faster, more reliable experience—even when you’re offline. The new PWA features i

Week 24, 2025
Enhanced contact and membership management

Enhanced contact and membership management

June 15, 2025

Managing your contacts and team just got easier and more powerful. You can now unarchive and resubscribe contacts with a single click—giving you greater flexibility in keeping your outreach lists up t

Week 23, 2025
Weighted value analysis for deals

Weighted value analysis for deals

June 8, 2025

A new "Weighted value" column is now available in the deals section, allowing you to see a weighted calculation of your deal pipeline based on each stage's probability. This enhancement makes it easie

Week 22, 2025
Manually create follow-ups

Manually create follow-ups

June 1, 2025

Managing timely follow-ups with your contacts just got significantly easier. You can now use the new "Create follow-ups" action directly from CRM activity and task components, letting you seamlessly s

Week 21, 2025
Simplified registration and onboarding

Simplified registration and onboarding

May 25, 2025

Getting started with FirstQuadrant is now faster and more streamlined. New users can sign up with a single registration form that collects essential information like name, company, website, and email.

Week 20, 2025
Archive contacts

Archive contacts

May 18, 2025

Managing your contacts is now easier and more flexible than ever. You can now archive and unarchive contacts directly in the app, helping you keep your outreach lists clean without losing valuable inf

Week 19, 2025
Dynamic contact counts

Dynamic contact counts

May 11, 2025

You can now instantly see how many contacts you have at a glance. The contacts page displays both the current and total contact counts, updating automatically as you add or remove entries. This gives

Week 18, 2025
Flexible filtering

Flexible filtering

May 4, 2025

Managing contacts, campaigns, and organizations is now more powerful than ever. You can now apply new boolean filters—such as "Has a deal" and "Has a campaign"—across action, company, and contact list

Week 17, 2025
Advanced billing management

Advanced billing management

April 27, 2025

Managing your subscription and billing is now easier and more transparent than ever. You’ll find a redesigned billing section in your account settings that lets you review your current plan details, t

Week 16, 2025
Smarter draft and scheduled email management

Smarter draft and scheduled email management

April 20, 2025

Managing your outreach sequences is now more reliable and transparent than ever. Draft emails now display detailed information—including sender, recipients, subject, and body—in the activity view, giv

Week 15, 2025
Campaign analytics percentages

Campaign analytics percentages

April 13, 2025

Get deeper insight into your campaign performance with the new analytics percentage toggle. Now, when viewing campaign analytics, you can quickly switch between absolute values and percentages for key

Week 14, 2025
Smarter campaign sequence management

Smarter campaign sequence management

April 6, 2025

Managing your campaign steps is now more intuitive than ever. When setting up campaign sequences, you can easily reference previous steps to fine-tune the delays between emails. If you adjust the dela

Week 13, 2025
Advanced analytics and billing insights

Advanced analytics and billing insights

March 30, 2025

Gain deeper insights into your sales pipeline and subscription usage with our new analytics and billing data visualizations. The updated analytics section now provides detailed pipeline stage counts a

Week 12, 2025
Rich contact activity feed

Rich contact activity feed

March 23, 2025

You can now track every touchpoint and meaningful engagement with your contacts in a detailed activity feed. This new feature delivers a comprehensive view of contact history—including emails, notes,

Week 11, 2025
Dynamic image and conversation history handling in email sequences

Dynamic image and conversation history handling in email sequences

March 16, 2025

Personalizing your outreach just got even easier. When composing email sequences in FirstQuadrant, you can now dynamically insert images into your messages using placeholders (such as `{image1}`, `{im

Week 10, 2025
A more interactive and engaging marketing site

A more interactive and engaging marketing site

March 9, 2025

The FirstQuadrant marketing site has received a major upgrade focused on interactivity, audio-visual engagement, and performance. Experience the new interactive demo modal—explore features right from

Week 9, 2025
Mobile navigation and enhanced marketing site experience

Mobile navigation and enhanced marketing site experience

March 2, 2025

Navigating FirstQuadrant's marketing site is now easier and more engaging, especially on mobile devices. We’ve introduced a fully responsive, mobile-first navigation menu that includes a dynamic Featu

Week 8, 2025
Smarter deal context and action tracking

Smarter deal context and action tracking

February 23, 2025

Understanding your pipeline and managing follow-ups just got smarter. FirstQuadrant now automatically surfaces past won deals right inside the contact prompt generation—meaning your AI assistant is mo

Week 7, 2025
Smarter contact management with deduplication and merging

Smarter contact management with deduplication and merging

February 16, 2025

Say goodbye to duplicate contacts! FirstQuadrant now automatically checks for existing contacts during imports and new contact creation, using advanced identifiers and organization context. When a mat

Week 6, 2025
Data region selection for your workspace

Data region selection for your workspace

February 9, 2025

You now have full control over where your data lives. Choose between US and EU data regions directly in your workspace settings for greater compliance and flexibility. The new region dropdown—complete

Week 5, 2025
Advanced engagement tracking and analytics

Advanced engagement tracking and analytics

February 2, 2025

You can now get deeper insight into how your emails perform with a suite of new engagement tracking and analytics features. Open and click tracking can be enabled at both the campaign and sequence lev

Week 4, 2025
Smarter email enrichment and draft management

Smarter email enrichment and draft management

January 26, 2025

Managing your campaigns and communications is now more powerful than ever. When generating a new email sequence, FirstQuadrant will automatically enrich missing contact and company data in the backgro

Week 3, 2025
Enhanced email classification, fine-tuning, and autopilot campaign management

Enhanced email classification, fine-tuning, and autopilot campaign management

January 19, 2025

This release brings powerful new tools for managing your sales communications and campaign automation. You can now classify emails and manage fine-tuning rules directly from the activity view, giving

Week 2, 2025
Powerful contact merging and flexible note management

Powerful contact merging and flexible note management

January 12, 2025

Keeping your contact database clean and informative just got much easier. You can now merge duplicate contacts directly from the UI—simply choose two entries and consolidate their information into one

Week 1, 2024
Enhanced contact mentions and activity tracking

Enhanced contact mentions and activity tracking

January 5, 2025

You can now seamlessly track contacts mentioned in your email conversations—whether they’re in the "To," "Cc," or even just referenced in the email body. With our newly introduced "Mentioned Contact"

Week 52, 2024
Smarter draft email and follow-up scheduling

Smarter draft email and follow-up scheduling

December 29, 2024

Drafting and managing follow-up emails is now smarter and more intuitive than ever. You can now schedule draft replies with precise follow-up dates directly from your contact activities and campaign s

Week 51, 2024
Richer activity and task context in CRM

Richer activity and task context in CRM

December 22, 2024

FirstQuadrant now delivers greater clarity and insight into your contact workflows with enhanced activity and task management features. Activities, tasks, deals, and pipelines now include richer detai

Week 50, 2024
Smarter task and activity management for email campaigns

Smarter task and activity management for email campaigns

December 15, 2024

Managing CRM activities, follow-ups, and email-related tasks is now easier and more insightful. FirstQuadrant introduces a fully integrated task management system, letting you track, link, and update

Week 49, 2024
Smarter campaign management with sequences, pipelines, and team collaboration

Smarter campaign management with sequences, pipelines, and team collaboration

December 8, 2024

Launching our next-generation campaign experience: you can now build, schedule, and track intricate email sequences inside a streamlined campaigns dashboard. Easily approve and schedule emails, genera

Week 48, 2024
Campaign variants and A/B testing

Campaign variants and A/B testing

December 1, 2024

You can now run A/B tests and create campaign variants directly from within FirstQuadrant. This powerful enhancement lets you experiment with different subject lines, messaging, or sequencing strategi

Week 47, 2024
Company pages and enriched profiles

Company pages and enriched profiles

November 24, 2024

Introducing dedicated company pages within FirstQuadrant! Now, every company in your database has its own comprehensive page, bringing together all relevant contacts, enrichment details, and campaign

Week 46, 2024
Deal pipelines and stage management

Deal pipelines and stage management

November 17, 2024

We're excited to introduce a powerful new way to manage your sales process! With the new pipelines and stages feature, you can now create fully customizable deal pipelines, define unique stages for ea

Week 45, 2024
Smarter CRM with views, properties, and activities

Smarter CRM with views, properties, and activities

November 10, 2024

The CRM has become more customizable and actionable than ever. With powerful new "views," you can filter, segment, and save different perspectives of your contacts, deals, and companies—making it simp

Week 38, 2024
Improved follow-ups

Improved follow-ups

September 16, 2024

We've been making under-the-hood improvements to our content generation systems to make emails more engaging and effective. This week, we've shipped an improved workflow that uses the content of previ

Week 37, 2024
Billing management

Billing management

September 9, 2024

This week, we've shipped new billing management features that allow you to upgrade and downgrade your subscription from the Settings -> Billing page. You can also view the number of AI credits used in

Week 36, 2024
Segment audiences

Segment audiences

September 2, 2024

Today, we're announcing the launch of segmenting audiences. When creating a new campaign, you can select the "Segment" option to create a new audience based on a segment of an existing audience. You c

Week 35, 2024
In-app notifications

In-app notifications

August 26, 2024

Today, we're announcing the release of in-app notifications. On the bottom left corner of the app, you'll now see a bell icon that will show you notifications about your campaigns, billing, and any ot

Week 34, 2024
Overwrite qualifications

Overwrite qualifications

August 19, 2024

In June, we launched Qualification, a new feature that uses LLMs to help you find relevant leads that match your ICP. Today, we're excited to announce that we've added the ability to overwrite qualifi

Week 33, 2024
Autonomous decision-making

Autonomous decision-making

August 12, 2024

In May, we launched our autonomous decision-making system, codenamed the Brain, in preview. Today, we're excited to announce that it is now generally available to all customers. Our new AI system can

Week 32, 2024
HTML emails

HTML emails

August 5, 2024

We have developed a new email parsing and rendering system to improve how emails are displayed in FirstQuadrant. Previously, emails were displayed as plain text, which made it difficult to read and un

Week 31, 2024
Improved HubSpot integration

Improved HubSpot integration

July 29, 2024

We shipped our HubSpot integration in preview in May 2024 and in general availability in June 2024. Since then, we've been working on improving the integration based on your feedback. This week, we've

Week 30, 2024
Microsoft 365 integration

Microsoft 365 integration

July 22, 2024

This week, we have added full support for Microsoft 365 (previously Office 365) mailboxes. Previously, only Google Workspace, Outlook, iCloud, and other IMAP-based email providers were supported. The

Week 29, 2024
Mailbox ramp-up settings

Mailbox ramp-up settings

July 15, 2024

We have added a new feature to help you ramp up your mailboxes in a more controlled, customizable way. Previously, FirstQuadrant automatically ramped up your mailboxes to the maximum sending limit ove

Week 28, 2024
Autopilot sampling

Autopilot sampling

July 8, 2024

Almost a year ago, we introduced Autopilot, a way to truly automate actions on FirstQuadrant. When Autopilot is enabled, you don't have to manually approve generated Sequences and replies. Today, we'r

Week 27, 2024
Archive contacts

Archive contacts

July 1, 2024

You can now archive contacts, informing FirstQuadrant that you will manually take over the relationship with that contact. Archiving a contact means that FirstQuadrant will no longer generate todos re

Week 26, 2024
Snooze todo options

Snooze todo options

June 24, 2024

Previously, if you did not want to deal with a particular todo immediately, you could snooze a todo to receive a reminder the following week, or view it on the "Snoozed" view. Now, you can select whet

Week 25, 2024
Goal completion API

Goal completion API

June 17, 2024

We've added support for creating goal completions via the FirstQuadrant API. This allows you to programmatically mark contacts in a campaign as "won", enabling you to automate your workflows and integ

Week 24, 2024
Provide feedback to the Brain

Provide feedback to the Brain

June 10, 2024

You can now provide feedback to the Brain on the actions it takes. If you disagree with an action, you can let the Brain know, and it will learn from your feedback. For example, you can provide feedba

Week 23, 2024
FirstQuadrant API

FirstQuadrant API

June 3, 2024

We're excited to announce the release of the FirstQuadrant API. The API allows you to interact with FirstQuadrant programmatically, enabling you to automate your workflows and integrate FirstQuadrant

Week 22, 2024
Brain (preview)

Brain (preview)

May 27, 2024

Today, we're proud to launch in preview one of the biggest improvements to FirstQuadrant's AI since its inception: the Brain. Brain is the codename of our new AI system that can take actions on your b

Week 21, 2024
Multilingual support (preview)

Multilingual support (preview)

May 20, 2024

We are excited to announce that FirstQuadrant campaigns now support multiple languages! This means you can create campaigns not only in English (US), but also English (UK), Dutch, French, German, Roma

Week 20, 2024
HubSpot integration (preview)

HubSpot integration (preview)

May 13, 2024

One of the most requested features is finally here! You can now connect your HubSpot account to FirstQuadrant to sync your suppression list. Before a contact is added to an audience, we will make sure

Week 19, 2024
Qualification

Qualification

May 6, 2024

In February, we released the feature preview of a new feature called AI prospecting. Today, we're excited to announce that AI prospecting is now called Qualification, and is now available to all custo

Week 18, 2024
Creativity slider

Creativity slider

April 29, 2024

Our customers have been asking for a way to control the creativity of their campaigns - specifically how much the content of the emails can deviate from the sequence template. When setting up a campai

Week 17, 2024
Unsubscribe Links

Unsubscribe Links

April 22, 2024

In this release, we've added support for unsubscribe links in emails. When unsubscribe links are enabled and you send an email, we'll automatically add the link to the email's footer. If a contact cli

Week 16, 2024
Bulk actions

Bulk actions

April 15, 2024

We're excited to ship one of our most requested features: bulk actions! In all views, you can now select multiple rows and perform actions on them in bulk. For example, you can approve multiple replie

Week 15, 2024
Data export

Data export

April 8, 2024

We've added a new feature that allows you to export all your data from FirstQuadrant. You can now export all your data in CSV format, including companies, contacts, campaigns, emails, clicks, opens, i

Week 14, 2024
Campaign mailboxes

Campaign mailboxes

April 1, 2024

We're excited to introduce the ability to select specific mailboxes for each campaign. This allows you to run multiple campaigns with different sets of mailboxes, where each campaign will only send em

Week 13, 2024
Redesigned conversations

Redesigned conversations

March 25, 2024

We're happy to launch a redesigned conversations view in FirstQuadrant. This new layout is designed to make viewing the conversation history and upcoming messages easier and more intuitive, and to mak

Week 12, 2024
Filter by reply classifications

Filter by reply classifications

March 18, 2024

In the Actions -> **Todo** view, you can now view the reply classifications for each todo. You can filter the view by reply classification, team member, campaign, and priority. This helps you better m

Week 11, 2024
Bulk import mailboxes

Bulk import mailboxes

March 11, 2024

Last week, we shipped first-party support for additional email providers such as Yahoo!, iCloud, AOL Mail, Zoho, Fastmail, and others, and now you can bulk import mailboxes from any provider using a C

Week 10, 2024
Additional email providers

Additional email providers

March 4, 2024

With first-party support for additional email providers such as Yahoo!, iCloud, AOL Mail, Zoho, Fastmail, and others, you can now connect almost any email account to FirstQuadrant for sending outbound

Week 9, 2024
AI prospecting (preview)

AI prospecting (preview)

February 26, 2024

AI prospecting is a new feature that uses artificial intelligence to help you find relevant leads that match your Ideal Customer Profile (ICP). After you select an audience using traditional filters (

Week 8, 2024
Sender reputation scores

Sender reputation scores

February 19, 2024

As part of our extensive built-in email deliverability features, FirstQuadrant uses industry-leading email warming to keep your emails out of spam and increase your sending reputation. We now show you

Week 7, 2024
CRM forwarding

CRM forwarding

February 12, 2024

We've been thinking about how to make it easier for you to manage your FirstQuadrant leads in your existing CRM. As a first step, we've added the ability to forward all emails to your CRM. This is an

Week 6, 2024
Forwarded referrals

Forwarded referrals

February 5, 2024

## Forwarded and out-of-office referrals FirstQuadrant automatically handles replies for you, be it positive replies nudging the conversation towards scheduling a call, negative replies to unsubscrib

Week 5, 2024
Landing pages

Landing pages

January 29, 2024

## Updated landing pages Last week, we launched the new FirstQuadrant: An all-in-one AI sales platform that turns B2B sales into a fully scalable and fully autonomous system. As part of this announce

Week 4, 2024
New FirstQuadrant

New FirstQuadrant

January 24, 2024

## Introducing the new FirstQuadrant For the past few months, we've been redesigning FirstQuadrant from the ground up, and today, we're proud to announce the new FirstQuadrant: an all-in-one AI sales

Week 37, 2023
Quality of life improvements

Quality of life improvements

September 11, 2023

## Quality of life improvements For the past two weeks, we've been focusing on the little things. We've added many tiny new features and squashed some bugs, and will continue to do so in the coming w

Week 36, 2023
Quality of life improvements

Quality of life improvements

September 4, 2023

## Quality of life improvements For the next few weeks, we'll be focusing on improving the quality of life for our users by adding some small, most-requested features and squashing bugs. This week, w

Week 35, 2023
Enriched fields are available

Enriched fields are available

August 28, 2023

A few months ago, we launched Enriched fields in preview. After a lot of feedback, testing, and optimization, we're happy to announce that Enriched fields are now available to all customers in general

Week 34, 2023
LinkedIn work history

LinkedIn work history

August 21, 2023

With intelligent leads sourcing, FirstQuadrant finds the right leads based on your ICP and automatically adds them to your audience, showing you the most relevant information about them including a li

Week 33, 2023
Smart scheduling

Smart scheduling

August 14, 2023

In the past week, we've made a ton of under-the-hood deliverability improvements to ensure your outbound emails end up in the right place. One of the biggest changes we've made is to how we schedule y

Week 32, 2023
Filters

Filters

August 7, 2023

We've added a powerful new feature to FirstQuadrant: filters. You can now add filters to almost all views to find exactly what you're looking for. For example, you can filter conversations by campaign

Week 31, 2023
Analytics

Analytics

July 31, 2023

Today, we're releasing our most-requested feature — Analytics. On the new Analytics page, you can see real-time data about campaign performance, the conversion funnel, and detailed metrics. You can al

Week 30, 2023
Autopilot is available

Autopilot is available

July 24, 2023

Last month, we introduced the preview of Autopilot, a feature to truly and fully automate outbound sales. After you have manually approved a minimum number of messages, Autopilot will take over and se

Week 29, 2023
Exclude lists

Exclude lists

July 17, 2023

We're happy to launch a new feature to help you exclude companies from your campaigns. You can now upload a list of domains to exclude from your campaigns when creating a new exclude list. This is ver

Week 28, 2023
Custom domain tracking

Custom domain tracking

July 10, 2023

FirstQuadrant automatically provisions custom domains and mailboxes for outbound emails. With the new custom domain tracking feature, we will now use your custom domain to track opens and clicks. This

Week 27, 2023
Import CSV metadata

Import CSV metadata

July 3, 2023

Since the past few months, you can import your own leads to FirstQuadrant using CSVs. Now you can also import additional metadata for each lead, such as their name, company, and more. This allows you

Week 26, 2023
Calendar integrations

Calendar integrations

June 26, 2023

## Sync with Cal.com and Calendly We're happy to ship our integration with Cal.com and Calendly — we previously allowed you to connect your Calendly account to automatically mark conversations as "wo

Week 25, 2023
Email deliverability checks

Email deliverability checks

June 19, 2023

When you create an audience in FirstQuadrant, we find information about relevant leads for you, including their email addresses. These email addresses can sometimes be invalid or undeliverable, which

Week 24, 2023
Autopilot preview

Autopilot preview

June 12, 2023

## Autopilot preview Today, we're launching Autopilot to fully automate your outbound campaigns. After you have manually approved a minimum number of messages, Autopilot will take over and send messa

Week 23, 2023
Draft campaigns

Draft campaigns

June 5, 2023

We're excited to ship one of our most requested features: Draft campaigns. As soon as you start creating a campaign, it will automatically be saved as a draft, and each change will be saved as you go

Week 22, 2023
Personalized fields preview

Personalized fields preview

May 29, 2023

## Personalized fields (preview) To further improve email personalization, we're introducing personalized fields. Personalized fields allow you to add a personal touch to your emails by supplying add

Week 21, 2023
Enriched fields preview

Enriched fields preview

May 22, 2023

## Enriched fields (preview) We're excited to announce the preview of enriched fields. Enriched fields are custom fields that you can add for accounts during campaign training or email approval that

Week 20, 2023
Single training step

Single training step

May 15, 2023

We've made it much easier to create a new campaign by eliminating the email revision steps. Now, you can start a campaign in a single step by providing a training email and FirstQuadrant will understa

Week 19, 2023
Goal link per team member

Goal link per team member

May 8, 2023

You can now set a goal link for each team member, for example their own Calendly scheduling link, instead of using the same call-to-action throughout the campaign. You can configure the link for each

Week 18, 2023
Dark theme

Dark theme

May 1, 2023

Today, we're launching FirstQuadrant in dark! This is a feature that's very helpful when burning the midnight oil, and we're excited to finally make it available. By default, we'll use your system the

Week 17, 2023
Import CSV audiences

Import CSV audiences

April 24, 2023

You can always find new leads within FirstQuadrant, but sometimes you want to import your own leads. You can now do this by uploading a CSV file with your leads. You can find this feature while creati

Week 16, 2023
Custom API goals

Custom API goals

April 17, 2023

With the FirstQuadrant API, you can mark conversations as won and perform other tasks programmatically. This is useful if you want to integrate with your CRM or other systems. Create an API key by hea

Week 15, 2023
Follow-ups for unresponded replies

Follow-ups for unresponded replies

April 10, 2023

## Follow-ups for unresponded replies FirstQuadrant now automatically creates follow-ups when recipients do not respond to your reply. You can configure this by going to "Settings" under "Reply follo

Week 14, 2023
New interface for creating campaigns

New interface for creating campaigns

April 3, 2023

Today, we're shipping a brand-new, well-structured interface for creating campaigns. We now open each step of the campaign creation process in a popup, which makes it easier to navigate between steps

Week 13, 2023
Manually mark conversations as won or lost

Manually mark conversations as won or lost

March 27, 2023

Although FirstQuadrant automatically marks conversations as "Won" when they meet your goal criteria, such as scheduling a meeting using your Calendly link, you can now manually mark conversations as "

Week 12, 2023
Calendly integration

Calendly integration

March 20, 2023

We now sync created events in Calendly to FirstQuadrant and automatically mark conversations as "Won" when a meeting is booked. You can connect your Calendly account by going to "Settings" -> "Apps" a

Week 11, 2023
Automated responses

Automated responses

March 13, 2023

In a major update, we've added automated responses to FirstQuadrant. When a lead replies to your email, FirstQuadrant will automatically generate contextual responses that you can review and send. Thi

Week 10, 2023
Reopen lost conversations on reply

Reopen lost conversations on reply

March 6, 2023

We now reopen conversations that were marked as lost when a reply is received. This is useful if you have a long sales cycle and a lead replies after a few weeks - the conversation will automatically

Week 9, 2023
Email tracking

Email tracking

February 27, 2023

We've added click and open tracking to outbound messages, so you can now see when a message has been opened and when a link has been clicked. This is a great way to see how your campaigns are performi

Week 8, 2023
Snooze messages

Snooze messages

February 20, 2023

If you don't want to deal with a particular message immediately, you can now snooze a message to receive a reminder later, or view it on the "Snoozed" view. ## Fixes & improvements - Users can now a

Week 7, 2023
Website summaries

Website summaries

February 13, 2023

We've added comprehensive descriptions of each account, which we generate by visiting, analyzing, and summarizing the content of their website. This is very helpful to write a good pitch and to unders

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